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Greenwashing What they are hiding: the negative environmental impact of the entire lifecycle of cigarettes from production to use and beyond disposal How they hide it: tobacco companies fund programs that make it look like they are environmentally conscious How we fight back : We shine a light on any tobacco industry greenwashing around the world, calling out the irony of those actions and encouraging parties to avoid working with tobacco companies

We are really calling on the European Commission to come forward now with new initiatives to update, to modernize, the tobacco legislation, he said

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A viable option are nicotine pouches manufactured by Philip Morris International under the brand ZYN, which have become increasingly popular in the US, with shipments growing by 79.7% compared to 2023 and expected to reach 560 million cans this year