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The size of South Koreas heat-not-burn electronic cigarette market reached $1.67 billion last year, rising sharply from $453 million tallied in 2017, according to data compiled by Euromonitor International

Even so, it took a year or so to move beyond cessation programs to activities that would change the social environment enough to reduce tobacco consumption

The brand's pouches are produced with steam-extracted nicotine, which won't stain your teeth

Using counterfeit nicotine pouches is highly risky, as they can contain unknown and unregulated chemicals, inconsistent nicotine levels, and are produced without any quality or safety controls", he said