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People often ask me how I did it
But in The Six Disciplines of Strategic Thinking
browsable overview
Dream Big BINGO
Brainjacking FD25 People often ask me howBrainjacking explores the psychology of storytelling the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional