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100 to 150: Air is a moderate health concern for sensitive groups, including people with lung or heart disease, older adults, and children

Since its inception, the program has been implemented in more than 1,800 U.S

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Comments: This ad presents Camels as being the first choice for doctors, and touts a cigarette with mildness. Mildness was a code word, the opposite of harshness, meant to implant the notion that Camels are a more healthful brand than the competition mildness was intended to mean Camels were easier on the throat