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'People are fed up of government dictating how they live their lives, and further intervention could do more harm than good.' British American Tobacco (BAT), one of the largest cigarette and nicotine product manufacturers in the world, said the stats were encouraging but there was more left to do

Even with the common knowledge that smoking (and vaping) is bad for your health, quitting smoking is difficult for many people

In November 2019, British American Tobacco consolidated all new tobacco products into three major brands VUSE (vape), VELO (nicotine pouches), and GLO (heat-not-burn)

Jessica Yingst, assistant professor of public health sciences and Penn State Cancer Institute researcher, and colleagues at the Penn State Center for Research on Tobacco and Health study e-cigarettes and whether they can help nicotine users stop smoking or reduce their exposure to harmful toxicants found in cigarettes