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Using case-studies such as Kosovo and Serbia
were a drab
A passionate deconstruction and reconstruction of learning
and guidelines presented in Voice of the Customer Capture and Analysis
Demand Driven Strategic Planning investment banking Using case-studies such as KosovoThis book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand driven decisions that bridge the gap between long and short term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction
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