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EAN: 9780070459175
EAN: 9781861527813
Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students
EAN: 9780071410229
Successful Direct Marketing Methods Product Form:Hardback EAN: 9780070459175Author(s): Stone, Bob, Jacobs, Ron Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U. S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the bible of direct marketing for over 30 years, Successful Direct