Ashtrays that once lined locker rooms disappeared, and cigarette advertising was banned from television
[101] No long-term studies have been done on the effectiveness of e-cigarettes in treating tobacco addiction, [58] but some evidence suggests that dual use of e-cigarettes and traditional cigarettes may be associated with greater nicotine dependence

In May 2018, the company promoted their 2017 Sustainability Report with a clear expression of its intention to cease production of conventional cigarettes, writing that "PMI's commitment and ambition is to replace cigarettes as soon as possible with better alternatives to smoking for the millions of men and women who would otherwise continue to smoke." So what happened in January 2019 was not that PMI announced, for the first time, that they intended to phase out their production of cigarettes entirely, but that the UK's Sky News conducted an interview with Calantzopoulos, who reiterated the company's intentions, saying that "The ambition we have is to replace cigarettes as soon as possible with better alternatives, obviously, for the people who continue smoking ...": Many of the January 2019 news reports may also have misled U.S.-based readers about the immediate relevance of PMI's stated intention of eventually ending cigarette production by omitting important details about how Marlboro cigarettes are marketed throughout the world

Hull was seen walking with what appeared to be a cigarette in her hand during the Mizuho Americas Open earlier this month in Jersey City, N.J