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The NJOY Kings answer the rising demand from the consumer seeking an experience similar to smoking a traditional cigarette, but without the social stigma that comes with tobacco

The answer goes back to an event almost 80 years ago on Fifth Avenue, which is often regarded as one of the most successful P.R

In response to this onslaught on the market, the Ni tobacco factory launched a new brand - "?", or "question mark", officially called "LD"

"This industry has changed dramatically over the last 20 years, including becoming regulated by the FDA, which we supported," Murray Garnick, Altria's executive vice president and general counsel, said in a statement released in October when the measure was announced