Both non-smokers and smokers agreed that plain packaging has the potential to reduce the attractiveness and appeal of packs, prevent advertisement and promotion of tobacco products, reduce the ability of tobacco products to mislead consumers, increase the noticeability and effectiveness of the pictorial health warnings, increase recall of the pictorial health warnings, affect consumer perceptions of the attractiveness of the tobacco products and their relative safety, reduce youth experimentation with the use of tobacco products, prevent the use of tobacco brand variants as a promotional tool, prevent branding targeted toward youth, promote quitting among current users, and to more clearly inform consumers about the harmful effects of tobacco use
Were all about balance, of course
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The Health Consequences of Smoking50 Years of Progress: A Report of the Surgeon General , 2014 and U.S Department of Health and Human Services, Eliminating Tobacco-Related Disease and Death: Addressing Disparities: A Report of the Surgeon General, 2024
